For giving the finger to the self-entitlement of the "BlogDorkosphere". Yep, that's right, Target told bloggers "You're not that important to us".
Thank fucking god too. I cannot tell you how that Scoble/Winer-induced "SUCK OUR BLOGOCOCK" attitude of entitlement that the "blogdorkosphere" is rife with irritates me. I have not the words.
Poor Amy Jussel contacted to complain about an ad she found offensive. While we don't know the content of her initial contact, (she didn't post it), we know what Target's reply was:
“Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets,” a public relations person wrote to ShapingYouth.Now, that seems odd to me. If she called as a customer, why would Target even know about her site? More importantly, how would they know. The only logical explanation is that she made sure to reference it prominently in her initial contact. Amy confirms this:
I did not approach Target as ‘media’ but as a mom/shopper, heading up a nonprofit blog. I found their dismissal of citizen journalism and Web 2.0 media naive, arrogant, and inappropriate, especially since I was trying to give them the benefit of the doubt, being a loyal customer.
Then Target comes back with "Bloggers? Whatever", and the whining starts.
OMG, you want to see some bitchy ass whiners? Tell some blog to fuck off, that they don't count. Yeah. They can't take that.
See, I don't have a problem that Amy complained. That's her right. I have zero problem with that. What I do have a problem with is that a) Her assumption that Target would fall all over itself to agree with her, and b) That somehow, the fact that she runs a blog means anything. Both are examples of entitlement attitudes, but then, that's the "blogdorkosphere" for you.
Since she's offended byt Target's ad, why not approach them without trying to use her blog as leverage. Why would it matter? (I know we all know the answer. She already had her "WE MADE THEM CHANGE" post written in her head. Now she doesn't get to use that. Wah.) Why not approach them as a concerned customer and ask "hey, what's up with that?" But no, we have to mention our blogs, because blogs are the stick, right?
Well, if you're Target.....wrong.
Good job Target, I just may camp out when you open your new store closer to my house. Because when you tell the "blogdorkosphere" to fuck off, you make me all tingly and happy.
As far as the rest of the "blogdorkosphere" goes...how about you earn your rep rather than assuming you have one because you can work an online editor?
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