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So once again, those marketing SOOPER GENIUSES at Microsoft have shown us why Microsoft is known as the marketing and branding powerhouse of the computer world. From Phonenews.com's, Windows Mobile 6 Formally Announced article:

Also Windows Mobile 6 marks a significant change in branding, meant to better identify the devices. PDA devices that do not include a phone are now Windows Mobile Classic devices. Smartphones will now be referred to as Windows Mobile Standard devices. Phone Edition will now be titled Windows Mobile Professional. Microsoft hopes that by having Standard, Classic, and Professional devices and versions, that users will be able to better identify compatible software.

Yeah, because more names for what people think of as the same thing always helps. Look at the glass-like clarity that Vista's six or so SKUs have brought us.

Of course it is an improvement on what Billy H. thought: (Side Note: I am now picturing Gates with some big round white helmet ala "Spaceballs".)

PhoneNews.com asked Bill Gates about the naming scheme of Windows Mobile at the Treo 700w announcement, and he responded that he did not see a need for such changes. He stated that he "didn't see (the now-older naming situation of PDA, Phone Edition, and Smartphone) as having any form of conflict.

That Bill. Always on top of what normal people think.

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