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Well, thanks to the folks at MacCentral, and this story, we can see how once again, a product that costs less than ¹/₁₀th the price of Apple's top of the line, award winning video production tool, is pointing out that FCP is simply not that good unless there's a human in active control. Imagine Video, a new product from Yarra Valley Software, allows you to automate a good bit of QuickTime movie creation, like automatically applying a multiplier so that you can just batch increase the display size by two. Or decrease it. It's a pretty neat trick, and one that FCP can't do. But we should be used to that by now.

This has happened before of course, with such low - cost items like BTV Pro, QuickTime Player, and if you include DVD Studio Pro, iDVD, all of which, in varying degrees, allow you to automate repetitive tasks, or tedious tasks like setup, informational tag editing, etc.

Once again, just because you paid oodles of money for the number one NLE on the market, doesn't mean you have a production tool. This is a real shame, because you would think that for what you pay for FCP and associated hardware, that you would at least be able to automate monkey work. That is, after all, one of the primary reasons for computers. To free us from monkey work. Evidently that doesn't occur at the high end. Far better to have some human doing it. Keeps the economy going and all.

I could go, yet again, into great details why Apple needs to pull it's corporate head out WRT AppleScript, but i'm either preaching to the choir or the deaf. One is unnecessary, the other is pointless. But, if you get a chance, check out Imagine Video. They have some nice documentation of their AppleScript integration, and it looks really cool.

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